MusicBuilder
elevate your music experience.
Duration: April - May, 2018
Design tool: Adobe XD
Platform: Desktop and Mobile Desktop
Institution: KBCC Cuny Techworks
Role: UX Researcher, UI Designer, Branding
Overview
Create a single long-scroll style static landing page using existing guidelines and perimeters to create an effective design.
Challenge
Design should be hip, subtle and straight forward, individualistic, unexpected.
Offer a seamless and enriching experience that keeps users immersed in the world of music and facilitates connections with like-minded individuals.
Vision
In this project, the main objective is to create a collaborative community that fosters a vibrant music scene. The platform allows users to follow their favorite curators and explore playlists curated by fellow music enthusiasts who share similar tastes. The community actively promotes emerging artists by featuring their work and providing them with a platform for greater exposure and discovery. The platform emphasizes curated playlists that cater to a wide range of moods, settings, and genres, ensuring a diverse and engaging musical experience for users.
User target Audience
OVERALL DEMOGRAPHIC PROFILE
All genders
Ages 0-65
PRIMARY AUDIENCE
Men
Ages 18-25
College/ Entry Level Career
Single
Income / $20k+ per year
SECONDARY AUDIENCE
Women and children
Ages 0-65
College age to young professionals
Single, Married or Married w/ no children
Income of $20k+ per year
Competitive analysis
I took a look at such brands as iTunes, Spotify, Soundcloud, to understand what makes a product Trustworthy, Engaging, Valuable? What are the company strengths and weaknesses? Their content, service, and branding.
I noticed that…
iTunes
Homepage states their value proposition that supports their trustworthiness.
Clean design, engaging, typeface used for easy reading.
Landing page is scrollable and lists everything their service offers.
Informative.
Spotify
Nice color choices.
The welcome screen shows that their product service is inclusive, gives a felling of community.
Shows the user affordable pricing for service.
Scrollable.
Informative.
Soundcloud
Evokes excitement from color treatment.
User is able to sample and see what they are listening to.
The search/filter system is pronounced.
Branding
Style guide mood boards
High-fidelity screens
Desktop layout
Mobile desktop layout
