Hi, I’m Fitzroy, thanks for stopping by…
I’m a product designer with an architecture background. I turn user insights into clear, usable designs, Identify core problems, learn from users, and create solutions that balance usability and business needs. Seeking entry–mid level roles.
WCAG-informed · Calm, intentional UI · AI workflow · Background in architectural systems
Featured case studies
Connecting Millennials Through Local Experiences
A product concept exploring how reducing commitment friction can increase real-world participation.
Research · Interaction Design · Prototyping
Challenge: How might we reduce social and cognitive friction so people feel confident enough to show up?
Get lost on purpose
A travel experience redesign
UX Research · UI Design
Problem: How might we reduce cognitive overload when planning multi-step travel experiences?
Responsibilities:
Research framing, wireframes, usability heuristics
Netflix
Mood-based content discovery concept
UX Strategy · IA · Concept Design
Problem: How might we help users choose what to watch when they don’t know what they’re in the mood for?
Responsibilities:
User flows, taxonomy exploration, interaction concepts