Hi, I’m Fitzroy, thanks for stopping by…
I’m a product designer with an architecture background. I turn user insights into clear, usable designs, Identify core problems, learn from users, and create solutions that balance usability and business needs. Seeking entry–mid level roles.
Background in architectural systems · WCAG-informed · Calm, intentional UI · AI workflow
Featured case studies
A’Milli
Designing Low-Pressure Community Experiences for Millennial Belonging
UX Research · Interaction Design · Prototyping
Problem: How might we help millennials form real-world social connections through a digital-first discovery experience?
Responsibilities: Research synthesis, journey mapping, interaction design, usability testing
Get lost on purpose
A Travel Experience Redesign
UX Research · UI Design
Problem:
How might we reduce cognitive overload when planning multi-step travel experiences?
Responsibilities:
Research framing, wireframes, usability heuristics
Netflix
Mood-Based Content Discovery Concept
UX Strategy · IA · Concept Design
Problem:
How might we help users choose what to watch when they don’t know what they’re in the mood for?
Responsibilities:
User flows, taxonomy exploration, interaction concepts